e-Marketing Services
Your website has the potential to communicate with people anywhere in the world. This means that it is possible for you to sell your products and services to a world wide audience.
We have developed a range of services that will help you to take advantage of this opportunity:
Customer Database
An online database is ideal for collating your customer’s information directly from your website.
If a visitor signs up to your mailing list, for instance, their details can be registered within your database, which can only be accessed through a secure entry point. You can then group specific customers and target them with your company newsletters and promotions.
e-Card Design
An e-Card is an impressive tool that allows you to communicate effectively with your customers.
Previously you may have sent out emails to your customers, with images of your products attached to them. The problem with this ad-hoc method is that a proportion of your customers would be inclined to open your attachment, reducing the effectiveness of your campaign.
An e-Card solves this problem, as they are designed to open instantaneously for an immediate impact. And as your e-Card will be designed inline with your Company Identity, your customers will recognise immediately who it is from.
Web Forum
An online forum positioned within your website, is an excellent way for you to build a community around your company.
For example if you are developing a new product, and want to generate a dialogue with your customers beforehand, then create this topic for discussion. What may result is that you will find out the real thoughts and opinions of your customers, and you will have more of an insight into how effective your new product might be.
A forum can also play an important role in bringing customers back to your website again and again. They may want to find out how you or others have responded to their questions, and will encourage them to feel part of your company.
Google Analytics
Google Analytics is a powerful tool, that is used to show how successful your website is doing.
It displays all of the statistics that you will need to know about your website, such as:
- How many visitors you have had on any given day
- Whereabouts in the world did they access your website from
- How long they stayed on each page
- Where did they exit
This information is crucial if you want to make informed decisions as what areas are working more effficiently than others, and how best to develop your website in the future.
